Gourmet Snacks Brand — Dormant account to ₹4.28L revenue in 60 days.
Food & GiftingIndiaAug – Oct 2025
Account start
₹0
Total spend
₹2.31L
Total purchases
156
Peak ROAS
4.26x
Zero spend. Zero pixel history. Zero excuses.
The story
We took over a completely dormant Meta account in August 2025 — zero spend, zero audience data, zero pixel history. A structured two-phase strategy — test and learn in September, scale into the festive season in October — turned the blank slate into a profitable, repeatable engine.
Month by month
Every dollar tracked. Every purchase attributed.
| Month | Spend | Revenue | Purchases | ROAS | CPP |
|---|---|---|---|---|---|
| Aug '25 | ₹0 | ₹0 | 0 | — | — |
| Sep '25 | ₹90,442 | ₹1,15,398 | 47 | 1.28x | ₹1,924 |
| Oct '25 | ₹1,41,100 | ₹3,12,939 | 109 | 2.22x | ₹1,295 |
Where the performance came from
| Role — campaign names stay private | Spend | Purchases | ROAS |
|---|---|---|---|
| Best-ROAS campaign — Oct | ₹19,076 | 17 | 4.26x |
| Festive flagship campaign — Oct | ₹54,777 | 61 | 2.51x |
| Warm re-engagement — Oct | ₹22,995 | 18 | 3.20x |
| Warm re-engagement — Sep | ₹12,304 | 7 | 1.20x |
Why it worked
Structured learning, not spray and pray. September's 18 campaigns across retargeting windows, catalog ads and engagement audiences were a data-gathering exercise disguised as a launch.
October's festive push amplified the learnings: 109 purchases vs 47 in September — a 132% month-on-month jump at higher efficiency.
ROAS climbed from 1.28x to 2.22x while cost per purchase dropped from ₹1,924 to ₹1,295 — the learnings compounded.
Peak campaign ROAS of 4.26x proved the right audience + creative combination existed; the system found it and scaled it.
The bigger picture
We don't just run ads — we build growth systems. September's data seeded October's confidence: naming conventions, recency-window segmentation and a deliberate festive creative push meant the account was primed when the moment arrived.
Next case
AU Workwear Brand
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