AU Workwear Brand — ROAS 2.57x → 3.20x while spend rose just 21.7%.
Workwear & SafetyAustraliaOct 2025 – Mar 2026
Total revenue
$58,803
Total spend
$20,190
Purchases
720
ROAS growth
+24.5%
15 campaigns walked in. 8 left. Efficiency went up.
The story
Two quarters of structured management in a competitive Australian workwear market: ROAS climbed from 2.57x to 3.20x, cost per purchase dropped $4.79, and revenue grew 51.7% quarter-on-quarter — $58,803 in total attributed revenue from $20,190 in spend, 720 purchases.
Quarter by quarter
Every dollar tracked. Every purchase attributed.
| Metric | Q1 (Oct–Dec) | Q2 (Jan–Mar) | Change |
|---|---|---|---|
| Ad Spend | $9,106 | $11,084 | +21.7% |
| Revenue | $23,364 | $35,439 | +51.7% |
| Purchases | 295 | 425 | +44.1% |
| ROAS | 2.57x | 3.20x | +24.5% |
| CPP | $30.87 | $26.08 | -$4.79 |
| Campaigns | 15 | 8 | refined |
Where the performance came from
| Role — campaign names stay private | Spend | Purchases | ROAS | CPP |
|---|---|---|---|---|
| Remarketing campaign — Q2 | $2,216 | 99 | 4.45x | $22.38 |
| Audience test — catalog, Q2 | $2,292 | 77 | 3.51x | $29.76 |
| Manual-bid campaign — Q2 | $1,120 | 51 | 3.27x | $21.95 |
| Top prospecting catalog — Q2 | $4,587 | 189 | 2.87x | $24.27 |
Why it worked
Q1 established the architecture: a three-tier funnel of prospecting catalog, audience testing and remarketing, plus seasonal sale campaigns.
Q2 was precision: consolidated from 15 campaigns to 8, focusing spend on structures with proven ROI — every active campaign had a clear role.
The remarketing stack hit 4.45x in Q2, up from 3.12x — the value of a properly nurtured warm audience.
The manual-bid campaign delivered the account's lowest CPP at $21.95, validating the bidding refinement. At 425 Q2 purchases, the $4.79 CPP improvement compounds to over $2,036 reclaimed.
The bigger picture
Structure in Q1. Precision in Q2. Pixel seasoning, audience segmentation and creative format testing created the conditions for the breakthrough — as budget grows, so does efficiency. That's the compounding value of sustained, structured management.
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