OpenAI Ads — Capability 03
Be there when they ask AI.Before your competitors treat it seriously.
OpenAI advertising and answer visibility — the newest discovery surface, run with the same testing discipline we bring to Google and Meta.
Why now
The new shelf in the store.
Asking replaces searching
People now ask assistants full buying questions — and act on the answers they get back.
Answers are becoming ad surfaces
Sponsored placements inside AI assistants are the newest discovery inventory available.
Early movers set the reference
Whoever the assistant learns to recommend first is hard to displace later.
The mechanics will keep changing — the placements won't look the same in a year. The constant is the discipline: research the questions, structure the answers, launch the placements, measure honestly. We've done this movie before with search and social.
The approach
Same rigour. Newer surface.
01Prompt research
We map the real questions your buyers ask an assistant — the equivalent of keyword research, minus the keyword tools.
02Answer optimization
Structured content, reviews and data that make an assistant confident recommending you.
03Sponsored placements
We build, launch and manage the ad units OpenAI's surfaces offer — with the same discipline as Google and Meta.
04Feed & data readiness
Product data, pricing and availability structured so machines can read it without guessing.
05Landing readiness
AI traffic converts like any other traffic: the page still has to close.
06Measurement
Track-assisted conversion studies and incrementality checks — so you know what the channel actually adds.
Straight talk
What this channel won't do.
It won't rescue a weak offer — AI assistants recommend brands people are happy to buy from.
It won't replace Google or Meta; it layers on top of a working acquisition system.
It won't come with a decade of benchmarks — so we measure incrementality, not vibes.
ChatGPT is the new search bar.
Be the answer they get.
We'll show you where you show up, where you don't, and what it takes.